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The mass media is an influential tool in communicating information about what goes on around the world. One source of mass media is newsmaking, or deciding what issues are worth giving coverage to. Through the media the public learns about events, personalities, and issues and begin to form opinions. Agenda setting is another source that decides what will be decided on covered events or issues. It is the power to define society’s problems and set forth alternative solutions. Through agenda setting, the media can set the political agenda for the nation and force public officials to speak on covered topics, take positions, and respond to questions. Interpreting is a third source that has the media interpret the news for Americans. (интерпретация новостей)
They provide an angle on the story and tell Americans what to think about the issue at hand. Common angles are the good guy versus the bad guy, little guys versus the big guys, and appearance versus reality. In addition, the use of visuals allows Americans to make opinions based on facial expressions during close-ups. Socializing is a media power where the audiences to the political culture are influenced. Socialization is influenced not just through television, but also through paid advertisement. Corporations pay big bucks to promote themselves and good citizens and creating positive opinions of their image. Lastly, persuading is used in both paid advertising and news and entertainment programming to change the attitudes, opinions, and behaviors of Americans.
Coverage – репортаж
Issue – выпуск
Agenda– повестка дня
Observers have proclaimed the Internet to be the future of communication. Katz, for example, believed that the future of journalism is found on the Internet and that online news will one day become mainstream journalism. «The World Wide Web is transforming culture, it is transforming language, transforming information and we’re seeing this in very dramatic and measurable ways, which some liken to the invention of movable type.» He noted that the old model of a few people providing information to many is «breaking down» in favor of many providing to many. Rules are being rewritten and the news media are being transformed. The way in which news organizations relate and interact with their audiences is also in transition.
What does this fundamental shift in communication mean to journalism? How are journalists using these new network tools to reach audiences? In recent years, news media have flocked to the Web. The number of newspapers in the United States offering online editions has grown rapidly. One study reported online editions had increased from 745 in July 1996 to 2,059 a year later.(3) The amount of change that has occurred in online newspapers has been significant. One observable shift has been toward increasing original news reporting by online news site staffs. Journalists are less likely to serve as traditional information gatekeepers. Users have larger amounts of information and a wider range of sources upon which to draw.
The role of many online newspapers has yet to be defined. In some cases, online editions are not much more than electronic versions of the parent newspaper. Some others are a hybrid of printed newspaper and original content. Some online news sites contain large amounts of original content created by separate staffs. Sources of news and information are being widened to meet the needs. At least one journalist has argued that online newspapers should think of themselves as full-service independent Web sites. He argued that sites should work with 24-hour deadlines and update content on a frequent and regular basis.
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Instant source of information Updated at any point in time Don’t have to pay Eco-Friendly Can be viewed 24-7 |
Newspaper companies lose profits Have to register to view web editions resulting in spam Have to sign in every time you visit website News spreads rapidly Can cause panic |
There are national daily newspapers, such as the «Izvestiya», and the «Komsomolskaya Pravda». There are also national weekly newspapers, such as the «Argumenty i Fakty» and the «Nedelya». Most national newspapers express a political opinion, and people choose them according to their political beliefs.
