Содержание
Introduction3
Part I5
1. The Information Society5
2. Media in Society7
3. New Audiences8
Part II11
1. The New Technologies11
2. The New Newspapers and Magazines13
Part III16
1. Narrowcasting Revisited16
2. Organization As Laboratories19
3. Market Responds22
4. Other Disciplines23
Conclusion26
The List of used Literature28